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Nick Shapoff smiling in a navy suit

Sales strategist · Relationship builder

Nick Shapoff

I turn meaningful conversations into lasting client relationships and measurable growth.

$650K+ collected for clients Sales Direct founder

Los Angeles, California

01

About

I help people feel understood before I ask them to make a decision.

Through Sales Direct, I’ve helped coaches and entrepreneurs collect more than $650,000. I listen closely, uncover what matters to each customer, and build trust through clear conversations and consistent follow-through. Stephen R. Covey’s “Seek first to understand” principle from The 7 Habits of Highly Effective People guides how I approach sales.

02

Experience

SD

JAN 2023 — PRESENT

Founder & Sales Strategist

Sales Direct · Operated by Game Cushy LLC · Los Angeles

Built lead funnels and customer-nurturing systems for coaches and online entrepreneurs, helping clients collect $300,000 in 2023 and $350,000 in 2024.

  • Accelerated growth through stronger acquisition and onboarding processes.
  • Applied a customer-centered approach to agreements and client relationships.
JournalMe cosmic artwork

AUG 2023 — DEC 2023

Product Builder

JournalMe.io · Los Angeles

Created an AI journaling experience centered on helping people express themselves and receive thoughtful prompts.

  • Translated user needs into a practical product experience.
  • Built firsthand insight into how technology can support better customer experiences.
SME Entertainment Group logo

MAR 2022 — AUG 2023

Apprentice

SME Entertainment Group · A Live Nation Company

Learned sales, leadership, growth fundamentals, and customer-first communication from experienced entertainment professionals.

Riot Games logo

OCT 2020 — NOV 2022

Semi-Pro League of Legends Player

Riot Games · Competitive Gaming

Ranked among the top 2,000 of 3,000,000 players, reached Masters across multiple seasons, and became the #2 player worldwide on a designated champion.

  • Captained teams and made complex strategic decisions under pressure.
  • Communicated clearly and concisely to improve team execution.
03

Education

W

University of Wisconsin–Madison

Bachelor of Business Administration, Management

2021 — 2025

W

College of Engineering

Software Development Bootcamp

Developed a practical understanding of software products and how to communicate their value to customers.

JUL 2022 — MAR 2023